Google Ranking Factors [Updated 2019]

Googling queries are the trend of today’s lifestyle. And Google ranking is the need for a website to grow online.

According to Google search statistics, every second Google has about 63000 of average searches and every search has millions of results. This shows how people are dependent on Google for their regular questions. And how bloggers and service providers are competing to be in their search results.

Every search engine has its own algorithm that decides the factors of ranking. Amongst all search engines, Google has the best algorithm because of that it gives the most relevant result for a query. That’s why it is a trusted search engine by users. You must rank in Google for better sales, viewers, and customers.

Having an online presence is not enough to rank in Google or in any other search engine. There are certain factors that make you rank in a search engine you can use these factors for search engine optimization. As Google is the most trusted search engine so, here we talk about the Google ranking factors in 2019. Here we go-

Google Ranking Factor 2019

Google is updating its algorithm since it is launched. As of this year, Google has been updated its algorithm twice. That’s why Google ranking factors are updated in 2019. Here is the list-

  1. Content factor
  2. Domain factor
  3. Keyword factor
  4. Mobile friendly website factor
  5. Backlinks factor
  6. Site-Level factors
  7. Image factor
  8. Social media connectivity
  9. User interaction
  10. Business address in Google

Let’s have a brief on Google ranking factors for 2019.

#1. Content factor

Content Google ranking factor

Content is an expressive way to promote a brand, provide information and connect with the user intent. After the ‘Panda’ update of Google in 2011, content plays an important role. Here we discuss how content related factor improve in Google search engine ranking.-

1. Quality of Content

Content is still the king in search engine ranking. Google gives ranking to high-quality content. Here high-quality means the content should be free from grammatical error & spelling mistakes, content should be engaging, informative and most important should justify the user’s intent. After the Panda update lots of websites gone through the Google penalty.

The reason is, Google tried hard to maintain a high-quality search engine for its viewers. That’s why it doesn’t want irrelevant sites with no valid information. As said before, Panda update follows good content or high-quality content that full fill the users intent and should be linkable

Google is very straightforward about the fact that if a user is not satisfied with your content then Google will not rank you high in search engines. Quality content is the first very important Google ranking factor. So as website owner its a responsibility to publish quality and informative content.

2. Content length

Google give priority informative content. More information you put in content rank higher in search engines. Other than this a unique topic with quality information but fewer words also ranks higher in search engines.

In the year 2018, content with word limit 600-800 is easily rank in search engines. But as competition is increased Google considers the length of content. That consideration is started with 2000-2200 words.

The word limit of content also depends on the topic you want to answer through that content. For example, you select a broad topic like digital marketing, this topic can contain huge information like definition, categories, activities, techniques, strategy, etc. In such case length of content matters.

But if you select a short topic like define digital marketing than you can answer this query in limited words. Take the reference of the top 5 results of Query ‘Digital marketing’ the length of the content of the top 5 results is-

  • #1-4581
  • #2-3475
  • #3-2409
  • #4-1777
  • #5-861

This data shows that Google gives priority to the length of content.

3. Duplicate Content

When content is published in more than one place then it is duplicate content even if it is on the same website. Google penalizes the site with duplicate content. The fact is, Google encourages fresh and unique content. So, if a website is not sharing fresh content than it will not rank in Google.

4. Latest published content

Google gives priority to the latest published content. Especially time-sensitive queries.  Like the latest movie, latest technology, cricket, festivals, etc.. So. most recent information on such a topic can help you to rank in Google search engine.

5. Table of content

A linked table of contents makes your content more structured and easy to understand for the user as well as a search engine like Google. To add a table of contents that clearly describes whatever you covered in your content.

6. Autogenerated content

Google hates autogenerated content and it also against Google Panda update. If your content is autogenerated than it may ranks down in Google ranking.

#2. Domain factor

Domain Google ranking factor

A domain is the identity of a brand, service, organization or a business on the world wide web. And to rank in Google search engine ranking it is a factor that influences the Google ranking. Here we will see how domain factors influence Google’s ranking.

1. Domain age

“Old is Gold”. An old domain which is actively working for a long time is noticed by Google and it gives importance in the ranking. It a sign, that the domain has trust that’s why it running so long.

Content is published from a 10-year-old domain and the same topic of content is published with a 5-year-old domain than the 10-year-old domain is get the priority.

Still, a 5-year-old domain publishing some latest updates will rank higher.

2. Domain authority

Domain authority is a Moz tool measurement, but Google counts this. Higher the domain authority, higher the chances of ranking in Google. So, to rank higher in the Google search engine try to increase domain authority.

3. Domain registration period

Domain registration length means the duration for which a domain is registered. There is a number of the domain that is registered for a few years. So, the date of expiry of the domain also a factor for Google ranking. Comparatively, a domain registered for a year only and another is for 5 years than Google gives priority to the domain registered for 5 years.

4.  Domain History

Tell Google to reset domain history. A domain that switched multiple ownership also gone through with ups and down in Google ranking. There is also a probability that the domain is carrying the Google penalty to the new owner of that domain. This may become the reason for not ranking in Google. So, if you buy an old domain then reset history for that domain.

5. Domain Extension

Domain extension including a particular location like .in, .uk, .us. helps to rank higher in Google. The reason is simple, for global ranking, competition is high while you want to rank in a particular location competition range is lower and comparatively, you a faster and higher in that location.

#3. Keyword Factor

Keyword-Google ranking Factor

Keywords are a word or phrase that is searched in a search engine by the users to get an answer. That answer can be a service, product, information, etc. These keywords are an important factor for Google search ranking. Now we discuss other factors related to Keywords.

As of- Google Hummingbird update focuses beyond keyword. This algorithm of Google work to understand the intent of a query.

1. Keyword in Domain

A relevant keyword in the domain is counted by Google. It makes more relevance with the content and services you provide by using the name of the domain.

For example, a domain name is carservice.com and its website provides car services then the chances of ranking on car service keyword will be high for such domain.

Similarly, if a domain contains the target keyword than the chances of ranking Google search engine will be higher.

2. Keyword in the title tag

Title tag is the title of your content that appears in the search engine. Title tag with targeted keywords helps it rank higher in the Google search engine. It also matters where you are placing your keyword in the Title tag. For Google ranking try to add a keyword at the beginning of the title tag. This will help to rank in Google.

3. Keyword in meta description

Meta description is a short summary of the content that appears in the search results under the title tag. By adding targeting keyword in the description you can expect to a higher rank in the search engine. In meta description, you can add 2-3 keyword that is relevant to your topic. Also, make this description attractive to readers.

4. Keyword density

Keyword density is a very important Google ranking factor. How many times a keyword is repeated on a web page or in a piece of content is called keyword density or keyword frequency. This ratio is set for every content. The keyword density for any web page is about 2-3% of that content.

Here keyword density is decided by the focus keyword of the content. If it goes higher than the decides scale then it is counted as keyword stuffing which harms Google ranking.

5. LSI keyword in the content

LSI keyword is Latent Semantic Indexing keywords. These keyword helps to extract the meaning of the query. In other words, the LSI keyword helps the search engine to understand the intent of a query. And that makes it an important factor for Google search ranking.

Use of LSI keyword in title and description add ons to your Google ranking strategy. Because it helps to understand the intent of a keyword that satisfies the Google algorithm to an extent.

6. Brand and Keyword

User does search queries with brand names like ‘Titan exclusive watches’. This shows users trust in a brand. Google also trusts such brands and rank them higher in the search result.

#4. Mobile friendly website Factor

Mobile friendly website Google ranking factor

Almost 80% of the searches on Google are done by mobile phones. After the Mobilegeddon update of April 2015, Google gives importance to mobile-friendly websites. Let’s see all mobile related Google ranking factors.

1. Mobile Page Speed

Mobile speed factor is how much time a website takes to load in mobile devices. As the mobile user increased, Google starts giving priority to mobile page speed and a mobile page speed update is also done on July 9, 2018.

A fast loading site in mobile devices is more accepted by users and has higher chances of ranking in search engines. So, when a website is optimized it should also be optimized according to mobile devices to rank in Google.

2. Mobile responsive site

A mobile responsive site means sites should be equally responsive as on desktop. If the users are very well engaged with the responsiveness of a website than Google marks such sites to rank in search engines. So, the mobile responsiveness of a website is an important factor in search engine ranking.

3. Accelerated mobile pages(AMP)

AMP mobile pages are fast loading mobile pages that increase the user experience in mobile devices. It’s not a direct factor but it is required to rank in Google News Carousel mobile version. That’s why it is a factor for Google search ranking.

4. Mobile usability

If a website is easy to use on mobile devices. And users are frequently using that website then Google mark such site and give priority in the ranking. Also, the mobile usability of the website is a requirement of the present time due to an active user. So this is a markable Google ranking factor because of the Mobile First Index rule.

5. Interstitial Popups

Interstitial Popups are splash ads that appear on screen to navigate the user on another page.

Mobile device users are the most active internet users they explore and search for everything on the internet. These interstitial popups give the worst experience to mobile users. And this kind of popups in mobiles is noticed by search engine crawlers. This may affect your Google ranking. So, such interstitial popups is a factor that influences your Google ranking.

Backlinks google ranking factor

Backlinks have a simple definition. Link from external website navigated to your web page are backlinks.  A backlink network is important for the online image. But it should have quality. After Google Penguin update, lots of sites suffered from Google penalty just because of the Backlink factor. Let’s see other related factors of backlinks.

1. Relevant backlinks

Google considers relevant referral links from high authority sites. If your sites have backlinks from high domain authority site ad relevant to your topic of content than such links are counted as quality backlinks. And Google gives priority to sites that have a bundle of quality links. So, to rank higher in Google search engine built relevant backlinks.

2. Backlinks from old sites

Backlinks from an old website or domain, build trust on your website. And such referral links add quality to your backlink support. Google considers individual referral links from old domains. Every link will add to your Google ranking. So, if you’re working on the backlink, then also focus on the old domain or website.

3. Backlinks from high authority sites

Domain authority takes time to build and referral links from such sites add to your website image. High authority sites mean the website had already built trust and image on the internet if your website is linking to such sites it adds to your backlink profile. As mature is your backlink profile higher is the chances of ranking in the Google search engine.

4. Backlinks Age

Google ranking algorithm marks the old backlinks on a website. Old is the backlink higher is the chances of ranking in Google search engine. The old link is the sigh of the loyalty of a website. So, whenever you are creating a backlink make sure it stays for a long duration. Because the link stays for a short time damages the online profile of your website. Hence backlink age is an important Google ranking factor.

5. Natural backlink profile

It has been observed that website owners buy backlinks for their websites. Those are not naturally created. Such links increase the spamming scale of a website. And after Google Penguin update spamming links are the reason for Google penalty.

So, considering the natural backlink Google ranking factor, build the best backlinks from natural sources. One of the natural ways to create backlink is guest posting and press release. Guest posting is an off page activity. Google highly considers referral links from guest posting and gives priority in Google search engine ranking.

6. ‘Do follow’ links

There are two types of referral links, ‘do follow’ and no follow the link. ‘Do follow’ links share authority and link juice to your website. While ‘No follow’ link doesn’t share any of them. Google gives priority to the ‘Do follow’ link.  A maximum number of do follow link adds quality to your backlinks.

This benefits in Google ranking. So if you want to be higher in Google search engine ranking start collecting ‘Do follow’ links for your website.

7. Number of backlinks

Quality and quantity both are equally important for backlink profile of a website. Higher number of backlinks supporting a website rank higher in Google search engine.

For example, a website has 5000 thousand backlinks and another website has 10,000 backlinks. Google gives priority to the website that has 10,000 backlinks.

8. Link from competitor

Every field of work has a competitor and when one is recommended by another competitor than the reputation changes. The same thing happens in backlinks. If you are getting a link from your competitor site this increases the trust of your website. And Google appreciates this trust and rank you higher in search engine.

9. Outbound links

Adding a reference outbound link in your website or outbound links that proves your work will add to your search ranking in Google search ranking. So always put a few outbound references on your website.

10. Affiliate Links

Google is not so font of affiliating links but owners add this for their earning. But too much of an affiliate link in one content or website can affect your Google search ranking.

#6. Site-Level Factors

Appearance and security of a website reflect on the Google ranking. Let’s have a look at related factors-

1. Secured site

An unprotected, not secure website creates a security risk for users. Google wants to serve the best that why it gives priority to SSL certified sites in ranking. SSL certificate is file data that you add to your server to achieve an encrypted connection between server and browser.

This certificate is indicted in URL is letter ‘S’. So, the sites with https links have more chances to get ranked in search engines.

2. Site Architecture

A well-organized website is less complicated and that is easy to understand by Google, rank higher in search engines. The looks and appearance of a website make your website more engaging and the well-organized site helps Google to thematically manage your content. Such a website ranks faster in search engine ranking. This includes website design also. A well-designed website gets benefits in google ranking.

3. Website update

Regularly updating websites that are found active in a search engine will rank higher. A website publishing, managing, and editing content on regular bases Google remember them. This keeps you updated in your ranking and may rank you higher in search engines.

4. Website Maintenance

During the maintenance of your website, you may lose your ranking in search engines. In website maintenance sites undergo server error due to which Google is not able to crawl the website content. If it remains for a long time then Google rank down the website. It may happen for a duration only after the maintenance is done you can rank again in search engine.

5. Server location

Server location influences the ranking in geographical location. Like if you are using the Indian server so may rank higher in India. Server location is also a Google ranking factor.

6. Sitemaps

Sitemap is an XML file that consists of all the pages of a website. Sitemap is submitted to Google to allow his crawler to read pages. This makes easy for  Google to index your website pages. If the sitemap is not submitted than Google bots will not crawl your website. Because of this, you may not rank in the Google search engine.

7. Privacy and terms & condition pages

Privacy and terms & condition pages of a website tell Google that the website is trustworthy. That improves the E.A.T factor (Expertise, Authority, Trustworthiness factor). When the E.A.T factor is improved your ranking also improves. So, to rank in Google search engine add the Privacy and T&C page on your website.

8. Breadcrumbs navigation

Breadcrumbs navigation is a secondary navigation scheme that shows the user’s location on a website. In other words in navigation technique to reveal the user location on a  website.

This type of navigation makes the website architecture better and also a website becomes more user-friendly. Every effort to make a user happy makes your rank higher in search engines. So breadcrumbs navigation is a Google ranking factor that helps a website to rank higher.

9.  Reviews Factor

How your website is a review on other sites, also makes important factor to rank in Google search engine. Reviews add ons in the trust factor of a website. More is your reviews from genuine profiles make your website more trustworthy and loyal. Google counts the trust factor a lot and gives a high ranking to most reviewed websites.

#7. Image Factor

Quality images add quality to your content and your website. And Google gives priority to the quality of images and their optimization. Let’s see the image related Google ranking factor.

1. Image Alt tag

‘Alt’ tag is an alternative tag for images. It is a readable text for search engine bots that help to describe an image. Without this text, the search engine crawler is not able to find out what the image represents. For this, it is important to add an alt tag to all the images of your website.

If the images of a website are not containing an alt text than it affects Google search engine ranking.

2. Image results

When all the images of a website are optimized according to keywords than the chances of ranking that image is improved. When your image is ranking in the search engine then your content will also rank and this will improve the overall ranking of a website in Google search engine.

3. Image title & description

On SEO point, image title and description make an image more reliable and understandable for users and search engines. This can make high ranking in search engine.

4. Image Quality

High-resolution images that gave your content a nice appearance on any screen add-ons to your content quality. Google gives priority to quality images. So, the quality of the image can decide your Google search ranking.

#8. Social media connectivity

Social media connectivity

According to a survey, there are about 3.02 billion monthly active users on social media. This number makes this social media an important Google ranking factor. Let’s see how it affect Google ranking.

1. Social media Account connected to a website

An active social media account with thousands of followers connected to a website has an impact on Google search rankings. Google works on too. A social media profile with thousands of followers and a few posts, Google will not give priority to such profiles.

In social connectivity, Google gives priority to a social media profile having an active post and quantity followers. So, you can say Google give priority in the ranking to genuine stuff, whether it is a website or a social media profile.

Also, social connectivity to a website build trust in the community and on the world wide web.

2. Website’s social media page

Website has active social media pages with lots and likes and review helps in Google ranking. Because the image of that page connected to your website makes your website more trustworthy.

The most trusted social media for page creation are Facebook, Twitter, Linkedin, Pinterest, Reddit, etc. The official profile of your brand or website on these social media sites can give a bounce in your Google ranking.

#9. User Interaction

User experience is the main concern in the Google search engine ranking. There are certain criteria that decide the user interaction with your website.

1. CTR of the website

Click through rate is a performance indicator of a web site. Higher the CTR represents better site is having a better user interaction which pays you back in Google search engine ranking. CTR also decides the quality score of a website.

The quality score is the Google rating of the keyword and PPC ads.

2. Bounce rate

The bounce rate is the percentage of visitors that view your website and left the link an instant. A higher bounce rate shows a negative user experience. This affects Google search engine ranking.

3. Number of Sessions

The average session duration in Google analytics to be counted as of 30 seconds to 1 minute. More the number of the session shows a positive user interaction and impact on Google ranking.

4.  Direct traffic

Direct traffic can be generated with bots and that increase the bounce rate of your website. Which drop down your Google ranking.

Another reason for direct traffic because of the browser. Google uses data from Google Chrome to check the number of users visit a site. There is a history save of previous searches users open the same link without searching the same query again and again.

The direct traffic generated from the browser shows positive user interaction. And improves your Google ranking.

5. Repeat traffic

Repeated users on the website show a positive user experience. Google count this traffic to rank a website in its search result. And also give you priority for other queries also. So repeat traffic help you to rank higher in search engine.

6. Chrome Bookmarking

User bookmark pages for future reference in their Chrome browser. These bookmarking shows that the user found your website relevant and more understanding. Google takes reference of this data to give ranking in search engines.

7. Number of comments

A comment box is the best tool to start interacting with viewers. When a viewer leaves a comment that raising a query or appreciating your writing or anything else that compliments your content, Google gives priority to that content and website.

But only genuine comments are counted to boost Google search engine ranking.

#10. Business address in Google

A business has its office location where it provides services. If the website has a business address and that is submitted to Google business listing then Google gives them priority in the search result and it may give priority to that website in its local search results. This makes a website more trustworthy.

So, Google business listing is also h factor to improve your ranking in the Google search engine.

Wrapping Up

Google is the most useful search engine by the users for all their personal and professional queries. Ranking in the Google search result is one of the Goals of internet marketing. Through this article, we make a way to reach your goal.

We pointed out all the Google ranking factor that helps you to rank higher in search queries.

Don’t forget to use the comment box.

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